SoBe Luxury Travel

Privacy Policy

Last updated: November 2, 2025
Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Site or use our Services.

1. Introduction & Scope
1.1   “Personal Data” means information that identifies or can identify you, either alone or when combined with other data.
1.2   This Policy applies to information we collect:
a) via the Site (including forms, newsletter, contact forms)
b) when you book or enquire about our Services
c) when you otherwise interact with us (email, phone, social media).
1.3   By using the Site or our Services, you consent to the collection, use and disclosure of your Personal Data as described in this Policy.

2. Information We Collect
2.1   Information you provide: name, email address, postal address, telephone number, date of birth (if required for booking), payment card details (via our payment processor), travel preferences, passport/identification information, emergency contact, and other information relevant to your trip.
2.2   Automatic/Technical information: IP address, browser type, device type, operating system, referral URLs, pages visited, time stamps, usage statistics, cookies and similar technologies for website analytics and performance. For travel websites, cookies, analytics and other tracking mechanisms are common and must be disclosed.
2.3   Sensitive information: if you provide health, dietary, or mobility-related information (to enable travel arrangements), we will treat this as special category data where applicable and take additional care.

3. How We Use Your Information
We use your Personal Data for purposes including:
a) to process your booking, confirmations, payments and fulfil your travel arrangements;
b) to communicate with you about your itinerary, changes, alerts, marketing (with your consent), customer service;
c) to improve our Site, perform analytics, personalise your experience, measure performance;
d) to comply with legal obligations, prevent fraud, manage risk and enforce our Terms;
e) to share with third-party Suppliers, insurers, payment processors in order to fulfil travel services (see next section).

4. Disclosure of Your Information
4.1   We may share your Personal Data with:
• Suppliers (hotels, airlines, tour operators, transfers) who provide the travel services you book. Examples widely used in travel industry.
• Payment processors, banks, and fraud prevention service providers.
• Our service providers, marketing, hosting, analytics, IT-support and CRM platforms.
4.2   We will not sell your Personal Data to third parties for their own marketing purposes without your explicit consent.
4.3   We may disclose Personal Data if required by law, regulation, or to protect our rights or property or those of our customers (e.g., in response to a subpoena or government request).

5. Cookies & Tracking Technologies
5.1   We use cookies and similar technologies to support website functionality and to analyse how users use the Site (analytics).
5.2   You may control cookies via your browser settings and opt-out of certain cookies, although this may affect your user experience.

6. Data Retention & Security
6.1   We retain your Personal Data for as long as necessary for the purposes set out in this Policy, and to comply with legal obligations (e.g., accounting, tax, travel records).
6.2   We implement reasonable technical and organisational security measures to protect your Personal Data against unauthorised access, loss or destruction. However, no data transmission over the Internet is completely secure and we cannot guarantee absolute security.

7. Your Rights & Choices
Depending on your jurisdiction, you may have rights including:
a) the right to access personal data we hold about you;
b) the right to correct or update your data;
c) the right to request deletion or restriction of processing;
d) the right to withdraw your consent to our marketing communications;
e) the right to object to certain processing (such as profiling) and to request data portability.
To exercise these rights, please contact us at the contact details in Section 9 below.
Please note that some rights may be limited under local law (for example if we need to retain data for legal purposes).

8. International Transfers
If you or we are located outside your country of residence, your Personal Data may be transferred to, stored in, or processed in a country other than your country of residence. We will ensure that appropriate safeguards (such as standard contractual clauses) are in place.

9. Contact Information
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:
Email: TimCarr@aol.com
Phone: 410.279.9575
Address: [Insert Business Address]
We will respond to your request in accordance with applicable law.

10. Children & Minors
Our Services are not directed to children under 18 and we do not knowingly collect Personal Data from individuals under 18 without parental consent. If we learn we have collected such data without consent we will delete it.

11. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The “Last updated” date will be revised. We encourage you to review this Policy periodically. Continued use of the Site or Services after changes implies acceptance.

12. Miscellaneous
If any part of this Policy is held invalid, the remainder remains in effect. This Policy constitutes the entire agreement between you and us with respect to the subject matter herein.
SoBe Luxury Travel team

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